SEO stands for search engine optimization. Essentially, SEO is the process of making your site rank as high as possible level in Google, when someone types For example: latest iPhones (or whatever else you sell, advertise, or whatever you’re talking about)
The higher the rank of your website, the more visible your business becomes and the more likely your business is to generate more traffic and sales.
Search Engine Optimization is the process of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engines like (Google,yahoo,etc… search engines) to get organic results.
To make it a bit simpler, seo means taking a simpler taking a piece of online content and optimizing it. so search engines like Google show it towards the top of the page when someone searches for something.
Look at this way, when someone types “carrot halwa” into Google, they’re likely looking for a recipe, ingredients, and instructions on how to make it. If you wrote an article about making carrot halwa, you’d want people to find your recipe.
For anyone to find it, you need to rank above all the other websites with recipes for carrot halwa. It’s not easy, but that’s what SEO(Search Engine Optimization) marketing is all about it.
It is believed that SEO was born in 1991.Although the first website was created in 1991, the official SEO history starts a bit later in 1997. It was then that the manager of the rock band Jefferson Starship discovered the band’s website is on page four of the search engine results page.
He was reportedly quite upset by that fact. As a result, the company who built the band’s website decides to focus on the mystery of search engine ranking-by stuffing the name of the band page a few more times. And thus, the field of SEO is born.
How SEO Works?
Visibility and Rankings
When searching for a service or product online, users are likely to choose one of the five best suggestions that the search engine shows. SEO helps you rank higher in search results and gain more visibility online, making potential customers have the opportunity to click on your website and convert.
Web traffic
In short, if potential customers do not find your website, sales opportunities are lost. SEO Increases your organic search engine traffic by Increase the number of visitors who see your page every day. This is directly related to sales growth as the most relevant people to see Your website, you have the opportunity to sell to them.
When you search on Google about any product or service whatever , you see a number of results, which include ads, featured snippets, “people also ask” section, and organic results. This wasn’t always the case- not a very long time ago, Google answered with ten blue links.
The goal of a search engine is to connect a searcher with the most relevant and high-quality results – to achieve this, search engines are constantly improving their algorithm.
over time, Google started adding new answer formats to offer a be search experience. User behavior indicates that some queries are better satisfied by different content formats.
Why Do People Visit Website Today?
People are spending more and more time online. Read on and learn about the top Five reasons people visit website these days.
Back in 2015, Think with Google published 4 new moments that each marketer ought to know.
They were mainly concerned with mobile use and listed these moments as follows.
1.I -want-to-know moments. This contains searches for information, basic information, easy methods to return an merchandise to procure on-line and so on.
2.I -want-to-go-moments. These are searches which can be location-specific when a person desires to search out one thing close by.
3.I-want-to-do-moments.These include searches for how to fix your dishwasher, how to grow tomatoes, a new recipe for tonight , etc.
4.I-want-to-buy-moments. This could be something related to studying opinions or trying to find a data on shopping for one thing giant or small.
Another interesting point is Mr. Avinash Kaushik(an Indian entrepreneur, author and public speaker) published See-Think-Do-Care framework.
This was designed to assist entrepreneurs do a greater job of giving clients what they need and want and examples of those segments are listed within the picture under.
So Why absolutely Do People Visit Website Today?
1.We Want to Learn
Recently many schoolchildren have needed to study on-line as their faculties have been shut down due to COVID-19. Many have been already homeschooling on-line. Collages took their classes out of the classroom and zoom.
SEOs performed what would have been in-person conferences cia an internet platform.
I’m certain that every one of us have, at a while or different, determined to dive deep into a subject we knew nothing about and we scoured the net for data for our personal profit.
We may want to learn more about the political process, or COVID-19 or interested topics.
2.We Want To Buy
Recently, with the lockdowns caused by COVID 19, e-commerce has become a very powerful approach that we can use to make purchases.
For the first time, I started ordering and receiving groceries online. I all the time shopped a lot online, but I usually started thinking about things I personally buy and I learned how to get them online.
Some people spend cash as a consolation after being confused. We can also send a last minute birthday gift to a friend online. We may also send donations through online. You can buy virtually anything online these days.
3. People want to be entertained
4. We need information
5.Easy to connect with social media websites
Why SEO is important?
Visibility and Rankings
When searching for a service or product online, users are more likely to choose one of the five best suggestions that the search engine shows them.
SEO helps you rank higher in search results and get more visibility online, making potential customers more likely to click over to your website and convert.
Web traffic
In short, if potential customers do not find your website, sales opportunities are lost. SEO increases your organic search engine traffic, increasing the number of visitors who visit your page every day.
This is directly related to the sales growth, the more relevant people who visit your website, the more likely you are to sell to them.
Trustworthy
If your SEO score is better, you will be more likely to be found in search engines like Google and Bing. while high ranking in Google is appealing to all brands, because of the increased visibility, the confidence you gain with potential customers is a secondhand advantage.
Users defer search engine generated recommendations, so having a high position for the keywords a user is searching for will strengthen your product or service to be trusted in the user’s mind.
User experience
A well-optimized website clearly communicates which product or service is being offered, how to get it, and answers any questions about it.
By catering the structure of the website to the user experience, search engines like Google and Bing can easily extract the information they need and relay it to users. Yes If a user is having difficulty navigating your website, search engines will likely too.
Increase
There is no doubt that SEO is the key to growing your brand. As mentioned above, the higher your ranking on a search engine is for a variety of high volume keywords, the more organic (i.e. non-paid) web traffic your website receives. As simple as that.
A well-optimized website is more likely to gain more customers and make more sales. After finding your website through a search engine, people are also more likely to then share your brand on other social platforms such as Facebook or Instagram.